MARKETING
Goals and Creative strategy:
design and include strategic advertising to increase instagram and tiktok engagement:
researched and incorporated trends to increase audience engagement
maintain consistent interactions on instagram and tiktok to increase customer loyalty and expanding community
capture high quality videos and photos of Tiger sugar's products while showcasing the brand's aesthetics and promote engagement with the customers
Promote deals for holidays and special events to increase sales on instagram and tiktok.
results:
Increased profile visits by 22% with 92.2% of viewers being non-followers
increasing social media engagement and exposure
average view count of 1.1k with instagram reels and photos
all videos posted on instagram were also posted on tiktok where it averaged 3.7k views